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Wing Yi "Jade" Cheung, BACP

Empathetic therapist for life transitions
  • Self esteem support
  • LGBTQ affirmative care
  • Trauma informed work

About Wing Yi "Jade" Cheung

Wing Yi "Jade" Cheung is a licensed therapist who brings eight years of professional experience working across the United Kingdom and Hong Kong. She focuses on helping people navigate stress, anxiety, depression, and relationship challenges, as well as LGBTQ related concerns, anger management, motivation, self-esteem, and confidence. Her practice emphasizes empathy and practical support, helping clients explore patterns that affect daily life and wellbeing.

Jade creates an open and nonjudgmental space where emotions and thoughts can be expressed and examined. She combines established therapeutic methods with a collaborative style, supporting people as they take steps toward greater fulfillment and emotional balance. Acknowledging that reaching out for help takes courage, she aims to accompany each person through that process with patience and respect.

Jade holds BACP credentialing - the British Association for Counselling and Psychotherapy - which reflects her commitment to recognized professional standards. She offers therapy in English, Mandarin, and Cantonese, and brings particular attention to issues such as attachment and abandonment, body image, caregiver stress, commitment and communication difficulties, loneliness, life purpose, and multicultural concerns.

Areas of Expertise

Primary Focus

Self esteem

Also Specializes In

LGBTTrauma and abuseCareer difficultiesCoping with life changes

Additional Focus Areas

AbandonmentAttachment issuesBody imageCaregiver issues and stressCommitment issuesCommunication problemsEmptinessForgivenessGuilt and shameIsolation / lonelinessLife purposeMulticultural concernsSelf-loveSexualitySocial anxiety and phobiaVisually impaired

Therapeutic Approach

Acceptance and Commitment Therapy (ACT) Attachment-Based Therapy Client-Centered Therapy Cognitive Behavioral Therapy (CBT) Dialectical Behavior Therapy (DBT) Existential Therapy Mindfulness Therapy Narrative Therapy Psychodynamic Therapy Solution-Focused Therapy Somatic Therapy

Frequently Asked Questions

How much experience does Wing Yi "Jade" Cheung have?

Wing Yi "Jade" Cheung has 8 years of professional experience.

Is Wing Yi "Jade" Cheung a registered therapist?

Yes. She holds BACP, which stands for the British Association for Counselling and Psychotherapy, a recognized professional body for counsellors and psychotherapists in the United Kingdom.

In which languages does Wing Yi "Jade" Cheung provide therapy?

She provides therapy in English, Mandarin, and Cantonese.

Where is Wing Yi "Jade" Cheung located?

She is located in the United Kingdom.

How can I work with Wing Yi "Jade" Cheung as my therapist?

You can work with Wing Yi "Jade" Cheung through video calls, phone sessions, live chat, or text-based messaging.

Does Wing Yi "Jade" Cheung work with international clients?

Wing Yi "Jade" Cheung does not currently work with international clients.

How much does therapy with Wing Yi "Jade" Cheung cost?

The cost of therapy can vary depending on factors such as your location and the therapist's availability. Sessions are billed through a subscription that can be cancelled at any time, for any reason. For current details, click the "Start Therapy" button on this page.

How can I get started with therapy?

Getting started with therapy is quick and straightforward. Click the "Start Therapy" button and complete a short questionnaire that helps match you with your therapist. Depending on availability, you can then schedule your first session, which may take place by phone, video call, live chat, or in-app messaging.

Therapeutic Approaches Online and What They Offer



Acceptance and Commitment Therapy (ACT) helps people notice difficult thoughts and feelings without being overwhelmed by them, and focuses on taking meaningful action in line with personal values; it can be useful for anxiety, low motivation, and life transitions. Attachment-Based Therapy explores how early relationships shape current patterns in intimacy and trust, offering ways to understand and change repeating dynamics that contribute to relationship distress and feelings of abandonment. Cognitive Behavioral Therapy (CBT) looks at the links between thoughts, feelings, and behaviors, and uses practical strategies to reduce symptoms of anxiety and depression and to improve coping skills.

Finding the right approach is part of the therapeutic work. Wing Yi "Jade" Cheung collaborates with each person to identify which methods fit their needs, goals, and preferences, and adjusts the plan as progress unfolds. This collaborative stance helps ensure the work feels relevant and manageable.

Online therapy with her is offered by video calls, phone sessions, live chat, or text-based messaging, which makes it easier to fit sessions into busy schedules and to access support from familiar surroundings. These flexible options support ongoing engagement and make it possible to maintain continuity of care even when life circumstances change.

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